Data doesn’t tell us where to go

The data era is here. Like any new shiny thing, with it comes with acclaimed hope and slick promises.

Truth is always less glossy than the sales brochure.

No matter how you parse or present all that data, it can’t tell you where to go. All it can ever do is point, hopefully to some things you may not have thought of yet. That is its core value, showing us blind spots and revealing…